How can I help?
Most communication doesn’t fail because it’s wrong. It fails because it’s unclear, poorly timed, or simply not used.
I work with companies to bring structure, focus and clarity, from positioning and messaging to concrete campaigns. Translating strategy into actions that actually get used.
I advise and execute, from strategy to finished output, grounded in experience, with a practical focus on nudging and timing.
Good communication and sales to me are inseparable: the best stories don't just inform, they move people to act.
In addition I give talks on the impact of Big Tech and digital behaviour, and founded PIM, an initiative focused on making communication simpler and more applicable in practice.