How can I help?
Yves is a freelance communication and marketing strategist who helps companies turn complex ideas into clear, effective communication that creates action. His work combines communication strategy, content creation, neuromarketing and timing-based marketing.
He specializes in finding the right message at the right moment. Instead of focusing only on content, he looks at context, timing, audience behavior, and psychological triggers to make communication more effective and relevant.
His expertise includes:
Communication strategy
AI-assisted marketing and content workflows
Timing-based marketing
Neuromarketing and nudging techniques
Workshop facilitation and brand positioning
Translating complex topics into simple, human language
Yves often works closely with internal marketing and sales teams to improve alignment, sharpen messaging, and create practical communication systems that is aimed to drive action.
In addition he gives talks on the impact of Big Tech and digital behaviour, and founded PIM, an initiative focused on making communication simpler and more applicable in practice.